More on wine: does price matter?

Of "100 wines $15 and under that scored well in the trials," Eric Asimov, chief wine critic for the New York Times, wrote in his "closer look" at the new book The Wine Trials, "These are all bottles that should be widely available without having to find a specialized store. They represent a cross-section of mass-market wines that many people who don’t spend all that much time thinking about wine – the book calls them “everyday wine drinkers’’ – can drink happily."
22 April 2008

Asmiov said his first reaction was directed not toward the book about blind wine tastings, but at a Newsweek article “which took a gotcha tone toward wine lovers.”

The above quotes are from Asimov’s posts at New York Times blog The Pour. In a May 7 New York Times article, in which Asimov examined why we make certain choices, including the wines we drink, he wrote, “it turns out that the results of the tastings are more nuanced than the Newsweek article let on. In fact, the book shows that what appeals to novice wine drinkers is significantly different from what appeals to wine experts.”

David Kiley of BusinessWeek argued in a post for the publication’s Brand New Day blog: “Separating the image of a product from the product itself may be interesting in an academic way, but it is like trying to cut into the apple without breaking the skin.” Read why he thinks so here.